A shared story for a connected region.

Love Taupō’s brand evolved from promoting a single destination to uniting the wider region through a shared cultural and environmental story. Developed in partnership with Ngāti Tūwharetoa and local communities, the identity draws on traditional carving patterns and the region’s interconnected waterways to create a contemporary, flexible system that strengthens regional pride and gives every community a place within the brand.

Created at Principals Branding.